Insights

January has already flown by, leaving us with two polar vortexes under our belts! Here’s what I was reading this week while huddled inside: Beyond Google Alerts – PR pros know that you can’t always count on Google Alerts to catch your client’s news – we’ve all been burned by that method before.  Inc.com suggests a few ways to think

The weather may be cold, but social media is hot! Below are some of the stories I found most interesting this week: Facebook Algorithm – Facebook’s new algorithm continues to frustrate – with many arguing that it’s bad for users who are missing out on content from friends and the pages they follow. Facebook Failure Prediction – On that note,

This week our feed was filled with facts and fine-tuning tips to make the tools and tactics we use day-to-day work harder for us and for our clients.   Introduce Media Relations to Pinterest. We love these ideas for turning this visual medium into a media resource. From speaker-rolls to b-roll, this guide is great.  Handle Press Room Duties with Twitter. Most

Did a potential presidential candidate ruin his chances with poor communications strategy? And how heated will the PR battle over minimum wage get this year? With topics like these, it’s no wonder PR execs have the sixth-most-stressful job in America (especially if you represent Dennis Rodman).  How damaged is Chris Christie? Christie declined comment and abruptly canceled a news conference during the bridge