Insights

Happy New Year! It’s prime time to reflect on the previous year and set new goals. The Twitterverse was abound with retrospection and forecasts. Crisis Communications – Which public figure do you think had the worst media moment in 2013? PR Daily shares its top three – Lance Armstrong, Paula Deen and Rob Ford. Perhaps Phil Robertson of “Duck Dynasty”

It was a week for looking back on the best and worst of 2013, buzzing about global leaders and celebrating some crazy holiday PR program gambles. If you need a refresher, take a look below at some of the stories I found most interesting this week.  Tis the Season – For great PR stunts. We love how WestJet, a Canadian

Everyone is busy with the hustle and bustle of the holiday season – and social media is no different! Below are some of the stories I found most interesting this week:  Year of the Hoax – Pace Picante was in the spotlight when a comedian posted a Twitter exchange with the brand’s handle, @Pace_Foods. The social exchange got a lot

With the holiday last week, it was quiet. So we took the opportunity to turn our attention to next year – what new trends are appearing and how can we implement them into our client work?  Here’s a quick look at what we dug into this week: 2014 Marketing Strategies – Social Media Today did a great recap of statistics