Insights

Everyone is busy with the hustle and bustle of the holiday season – and social media is no different! Below are some of the stories I found most interesting this week:  Year of the Hoax – Pace Picante was in the spotlight when a comedian posted a Twitter exchange with the brand’s handle, @Pace_Foods. The social exchange got a lot

With the holiday last week, it was quiet. So we took the opportunity to turn our attention to next year – what new trends are appearing and how can we implement them into our client work?  Here’s a quick look at what we dug into this week: 2014 Marketing Strategies – Social Media Today did a great recap of statistics

It’s not Thanksgiving yet, but here are some delicious finds from social media this week! Word of the Year: Raise your hand if you’ve ever taken a “selfie!” The Oxford English Dictionaries have named “selfie” as the 2013 Word of the Year. Social media breakthrough, or sign of the apocalypse? You decide. Advertising Favorites: Social video marketing firm Unruly has

The public relations profession offers a plethora of rewarding experiences, many of which focus on helping our clients successfully market and promote their products and services. Then, there are occasions when we support initiatives that are especially gratifying in a different way. These would be clients’ assignments that involve public service, cause-related programs or charitable work. Recent LCWA efforts include