Insights

As PR professionals, we experience the ongoing evolution of the industry. With new social media channels becoming a bigger part of our everyday lives, as well as smartphones and tablets making communication easier than ever, we learn new ways to refine our skills and help clients communicate their messages. Here are my favorite finds for this week that offer a

All press is certainly not good press – and we saw numerous examples of that this week. From the White House to the NFL to your local yoga studio, PR reps have had the hands full this week as they take on the hazardous world of crisis communications: Not so Miami “Nice”. The NFL’s Miami Dolphins are in the midst

There was a little bit of everything making headlines this week. Here are a few noteworthy news items we uncovered: PR Trends – Public relations is a dynamic field, and we must adapt strategies to help our clients stay relevant. Check out 4 Trends Affecting PR Departments, which identifies challenges of some tried-and-true tactics to reach consumers. SeaWorld Versus #Blackfish

Whenever I comb my Twitter feed, I am always amazed by the amount of advice that’s available. There are so many developments to keep up with on a daily basis (media, social, current events), and with a little help from friends, we’re able to stay up to speed through a few scrolls each day. Here’s some of what my favorite