Insights

Well, my colleague Matt was right! Last week he told us that people don’t really “get” PR, and this week a LinkedIn poll reports that PR is ranked as the number seven the most confusing profession.  Let’s dispel some more industry misconceptions this week with my favorite finds. We manage social media channels. From Facebook to Twitter to Pinterest, and

What do PR people do? There are common misconceptions we all hear from friends and family. One thing we will be doing is spicing up our strategies for the new season. Those – plus some big Facebook changes – are included in my favorite finds this week. The science behind crisis hashtags. A tweet with hashtags gets more engagement –

As summer winds down in Chicago, brands are heating up social media in big ways that could have lasting effects on the future of online communications with consumers. Below are the stories we found most interesting this week. J. Crew Debuts Fall Collection on Pinterest – In a first for the brand (and all other major retailers of women’s fashion),

It was a roller coaster week at work and in the social media universe. Here are some of my favorite finds:  Gigya Study– Many pundits have commented on the latest findings from Gigya. Google and Pinterest are increasingly used as social logins to third-party websites.  The study showed, too, that Pinterest has surpassed Facebook with regard to e-commerce sharing. The