Insights

It has been a social media kind of week – from to-the-minute talk about the Emmys to breaking news coverage from the tragedy in Nairobi. Here are some of the stories that stuck out to me: Forbes predicts top social trends. Social media changes every day – from new channels to new ways to measure those channels. Forbes predicts that

The weather in Chicago may be cooling off, but we still found plenty of “hot” stories in the Twittersphere to share with our followers this week.  Here are just a few of our favorite finds:  Uber Lately? – The car-hailing app, Uber, has ramped up its hiring of lobbyists, lawyers and public relations firms to expand. The Rhythm of PR

Well, my colleague Matt was right! Last week he told us that people don’t really “get” PR, and this week a LinkedIn poll reports that PR is ranked as the number seven the most confusing profession.  Let’s dispel some more industry misconceptions this week with my favorite finds. We manage social media channels. From Facebook to Twitter to Pinterest, and

What do PR people do? There are common misconceptions we all hear from friends and family. One thing we will be doing is spicing up our strategies for the new season. Those – plus some big Facebook changes – are included in my favorite finds this week. The science behind crisis hashtags. A tweet with hashtags gets more engagement –