January 30, 2015
LCWA loves to get products into the hands of media influencers who can help us make a splash – and that’s just how we kicked of 2015 for Contigo. We helped the company secure and coordinate a coveted spot in a January Good Morning America “Deals and Steals” segment geared at helping viewers look their best for 2015. A collection
January 27, 2015
In the Mix…Life Fitness Connects at CES
Connected Fitness was one of the major trends at CES 2015, which is why LCWA was thrilled to gain national coverage for Life Fitness on the topic in a radio interview from the CES floor with Jason Masters of Popular Technology Radio. The show featured Life Fitness Sr. Product Manager Anthony Morelli who discussed how LF Open Technology – an open IPA platform that allows third-parties to integrate
January 15, 2015
UCAOA’s Survey on Industry Growth Leads to National Coverage
LCWA client the Urgent Care Association of America recently released its annual Benchmarking Survey, which shows major industry-wide expansion. As a vital part of the health care landscape, these results indicate that the urgent care industry continues to experience significant growth, as customers demand a smart place to go with non-life threatening conditions. National media agreed that this was an interesting and important
January 9, 2015
Favorite Finds
Happy New Year! Here are my favorite finds from this week. Straight to the top. This presentationshows how we can connect with top influencers using the latest techniques. She said, she said. What trendsdo women predict will shape 2015? A foreign language. Entering the PR world at age 42 presents unique challenges. And the crowd goes social. Soccer superstar