October 2, 2014
Chicago, brace yourself for a new breed of terror! Award-winning 13th Floor Entertainment Group – the country’s largest professional haunted house production company – opened a new location in Melrose Park on September 26. They’ve tapped LCWA to help ensure 2014 is a Halloween to remember at 13th Floor Chicago. And, we’re off to a scary-good start, coordinating two TV
September 30, 2014
Showing off Trex in a Show Home
One of the ways we help to tell the story for some of our clients is to create in-person experiences where media, customers and other stakeholders can interact with the brand in a meaningful setting. Earlier this month in South Carolina, we did just that with our client Trex. During a two-day open house, we assisted with tours throughout a
September 26, 2014
Favorite Finds
Here are my favorite finds from a busy internet this week: #FreeSimmons: More fun sports news. After sounding off against the NFL commissioner in a profanity-laced outburst during his ownpodcast, ESPN sportswriter Bill Simmons was suspended for three weeks – a week longer than Ray Rice’s original punishment (!). The public viewed this suspension as yet another major screw up
September 22, 2014
Life Fitness Announces The Top 10 Personal Trainers To Watch Finalists!
We helped our client Life Fitness announce the top 10 Personal Trainers to Watch finalists last week. These elite finalists span the globe, representing five continents and six countries. The 10 finalists were chosen out of more than 1,700 nominations from 43 countries and will compete in a live global competition on Oct. 17, in New York City at DavidBartonGym.The