January 11, 2022
Video is continuing to grow in popularity and importance and is a highly effective form of content – in fact, it was estimated that the average person would spend 100 minutes every day watching online videos in 2021. This provides an opportunity for our clients because the barriers to entry are low, the appetite for video of all types continues
January 4, 2022
PRGN Awards Cap an Excellent Year
LCWA closed out 2021 with more awards on behalf of our clients First Alert and the American Academy of Sleep Medicine (AASM). In the tenth year of the Public Relations Global Network (PRGN) Best Practice awards program, LCWA was honored with four prizes for campaigns that showed strategic thinking, creative ideas and outstanding work. First Alert Wins Consumer Communications Category
December 15, 2021
Wire Distribution Services 101
Wire distribution services are tools used frequently by our media relations team to send press releases to a large, targeted audience of journalists, social networks, bloggers, influencers, and traditional or digital media outlets in different locations. Wire services electronically distribute press releases to a broadly defined group of media, thus making the information instantly, widely available for pick-up. Why Use
December 8, 2021
Tackling Tough Topics with The Prinz Law Firm
With a number of employment law experts, the spokespeople at our client, The Prinz Law Firm, are able to offer insights on a wide variety of hot topics of interest to both employers and employees. Over the last several months, we have helped Prinz attorneys speak on a variety of media platforms to demonstrate their wide range of expertise. From