PR

Featured image for “Why and How to Include Video as Part of Your PR Strategy”
January 11, 2022

Why and How to Include Video as Part of Your PR Strategy

Video is continuing to grow in popularity and importance and is a highly effective form of content – in fact, it was estimated that the average person would spend 100 minutes every day watching online videos in 2021. This provides an opportunity for our clients because the barriers to entry are low, the appetite for video of all types continues
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January 4, 2022

PRGN Awards Cap an Excellent Year

LCWA closed out 2021 with more awards on behalf of our clients First Alert and the American Academy of Sleep Medicine (AASM). In the tenth year of the Public Relations Global Network (PRGN) Best Practice awards program, LCWA was honored with four prizes for campaigns that showed strategic thinking, creative ideas and outstanding work. First Alert Wins Consumer Communications Category
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December 15, 2021

Wire Distribution Services 101

Wire distribution services are tools used frequently by our media relations team to send press releases to a large, targeted audience of journalists, social networks, bloggers, influencers, and traditional or digital media outlets in different locations. Wire services electronically distribute press releases to a broadly defined group of media, thus making the information instantly, widely available for pick-up. Why Use
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December 8, 2021

Tackling Tough Topics with The Prinz Law Firm

With a number of employment law experts, the spokespeople at our client, The Prinz Law Firm, are able to offer insights on a wide variety of hot topics of interest to both employers and employees. Over the last several months, we have helped Prinz attorneys speak on a variety of media platforms to demonstrate their wide range of expertise. From