January 9, 2014
Findings from a global vacuum survey conducted by client Electrolux revealed some key insights into the vacuum marketplace. Four percent of respondents around the world said that they vacuum naked and more than 31 percent of Americans named dust pick-up as the most important factor when choosing a vacuum. We shared these findings and more with key trade and consumer
January 6, 2014
Moms Get Expert Advice during AASM Twitter Party
Recently, nearly 200 moms from around the country joined client American Academy of Sleep Medicine (AASM) for a “Twitter party” hosted by Girls’ Lunch Out. Using the hashtag #AASMKids, AASM’s own Dr. Shalini Paruthi provided expert insight as participants discussed problems they faced when teaching their kids about sleep. Highlighted during the party were AASM’s new Children’s Storybook Apps, which use interactive storytelling and
January 3, 2014
Favorite Finds
Happy New Year! It’s prime time to reflect on the previous year and set new goals. The Twitterverse was abound with retrospection and forecasts. Crisis Communications – Which public figure do you think had the worst media moment in 2013? PR Daily shares its top three – Lance Armstrong, Paula Deen and Rob Ford. Perhaps Phil Robertson of “Duck Dynasty”
December 19, 2013
‘Tis the Season for Holiday Shopping and More!
With Christmas less than a week away, it’s safe to say the holiday shopping season is well underway! And what a season it has been for LCWA’s clients Northbrook Court, Oakbrook Center and Water Tower Place. From festive fashion shows and charitable giving to snapshots with Santa Claus, Chicagoland shoppers have been treated to more than just the latest trends