PR

With the holiday last week, it was quiet. So we took the opportunity to turn our attention to next year – what new trends are appearing and how can we implement them into our client work?  Here’s a quick look at what we dug into this week: 2014 Marketing Strategies – Social Media Today did a great recap of statistics

Drumroll please! After a three-month, tiered Facebook contest, Eureka today announced the winner of its “The Most Powerful Experience” contest, with a little help from LCWA. The premise of the contest was simple: Eureka showed fans a power-packed moment for the new Eureka AirSpeed ULTRA vacuum as it held up a 3,000 Mazda Miata, and then asked fans to share

It’s not Thanksgiving yet, but here are some delicious finds from social media this week! Word of the Year: Raise your hand if you’ve ever taken a “selfie!” The Oxford English Dictionaries have named “selfie” as the 2013 Word of the Year. Social media breakthrough, or sign of the apocalypse? You decide. Advertising Favorites: Social video marketing firm Unruly has

The public relations profession offers a plethora of rewarding experiences, many of which focus on helping our clients successfully market and promote their products and services. Then, there are occasions when we support initiatives that are especially gratifying in a different way. These would be clients’ assignments that involve public service, cause-related programs or charitable work. Recent LCWA efforts include