February 1, 2013
What a week! As we live through the current cold snap in Chicago, we reminisce about 60 degree temperatures just three days ago. Of course, three days is like years in the Twitterverse. Here are some interesting finds from the past several days: Don’t ignore social media. Advice from Social Media Today reminds us that the social conversation is happening
January 29, 2013
In the Mix… New Electrolux Technology Makes a Big First Impression
Our client Electrolux has recently launched an exclusive technology that’s making life easier for vacuum owners, and we couldn’t be more excited to “roll” out the news to media! The company’s innovative Brushroll Clean Technology removes tangled hair from the vacuum’s brushroll with just the touch of a button – offering consumers a mess-free solution to the common problem of
January 25, 2013
Favorite Finds
Despite the cold temps here in Chicago, it was a hot week for social media. Following are some of the stories that caught my eye: Social Senators: NBC News reported this week that Twitter use by the U.S. Congress has hit an all time high with all 100 members of the Senate and more than 90% of the House of Representatives
January 22, 2013
In the Mix…Trex NYC Editorial “Deck-Sides”
Just in time to help with summer outdoor living projects, LCWA and Trex hosted a series of “deck-side” meetings in New York City. Over the course of two busy days, we met with 11 editors to show off Trex’s latest products – from decking to railing, furniture, lighting and pergolas – and brainstorm possible partnerships. Editors loved Trex’s inspirational imagery