October 19, 2012
From an out-of-this-world freefall to a momentous mobile milestone, it was a week of setting and breaking records — and 50 emerged as everyone’s lucky number! Here are some of our favorite stories from the past seven days: Free Fallin’: Austrian daredevil Felix Baumgartner successfully completed a 24-mile free fall to set a new – and likely not-soon-to-be-challenged – world
October 17, 2012
In the Mix…On the Road with Trex in 2012
Adam Zambanini, vice president of marketing for Trex, meets with media at DeckExpo From coast-to-coast and places in-between, the LCWA team generated media interest for Trexat three of the top building industry trade shows this year. Here’s a quick recap… Starting in January with the International Builders’ Show in Orlando, we laid the groundwork for Trex coverage in spring and
October 16, 2012
In the Mix…First Alert “Powers Up!” Twitter
This Fire Prevention Month, our client First Alert is bringing the safety conversation to the Twitterverse, hosting its first-ever Twitter party. First Alert – in partnership with many mom bloggers across the country – will be encouraging families to “Power Up!” by testing their smoke alarms, and replacing old alarms and dead batteries. Designed to shed light on the alarming number
October 15, 2012
In the Mix…Snow Joe Sweepstakes Heat Up
Our client Snow Joe is getting jump-start on the cold and snowy months with a series of sweepstakes on Snow Joe’s Facebook page, launching today. From now until the end of the year, Snow Joe will be giving away 200 Snow Brooms – Snow Joe’s latest innovative snow removal tool – and 50 electric snow throwers. Each week will feature