November 17, 2020
On November 2 we turned our clocks back one-hour, signaling the end of daylight saving time. While most of us are accustomed to the biannual time change, evidence suggests there are downfalls to the ritual of “springing forward and falling back.” Which is why in September and October, we helped our client the American Academy of Sleep Medicine (AASM) bring
November 2, 2020
L.C. Williams & Associates (LCWA) Earns Spot on Forbes’ Inaugural “America’s Best PR Agencies 2021” List
CHICAGO (Nov. 2, 2020) – Chicago PR agency L.C. Williams & Associates (LCWA) has been named to Forbes’ first-ever ranking of the 200 best public relations agencies in America. LCWA is a mid-sized communications and digital marketing firm with specialties in home and housewares, healthcare, B2B communications and food and beverage. In partnership with market research firm Statista, Forbes identified
October 29, 2020
Driving Awareness for Pulmonary Fibrosis Awareness Month
In September, we helped our client the Pulmonary Fibrosis Foundation (PFF) celebrate Pulmonary Fibrosis Awareness Month to drive awareness for this serious lung disease affecting more than 200,000 Americans. This year presented a particularly difficult media environment, with health coverage focused on the COVID-19 pandemic, but our team found creative ways to cut through the clutter. News Coverage To kick
October 13, 2020
Inaugural Student Sleep Health Week Paves the Way for Student Success
From September 14 to 20, the LCWA healthcare PR team helped the American Academy of Sleep Medicine (AASM) hold the inaugural Student Sleep Health Week. Amidst a back-to-school season unlike any other, the observance amplified critical messaging surrounding student sleep health, powered by expert spokespersons, influencers, partner organizations – and even Congress! We kicked off the campaign by obtaining newsworthy statistics with a survey of