PR

The world of search is shifting. Gone are the days when search visibility simply meant ranking high on a list of links. Today, users aren’t just entering keywords into Google, rather, they ask specific questions and expect instant, authoritative answers. Instead of scrolling a page of links, they trust AI platforms like Chat GPT, Google’s AI Overviews, Perplexity and Gemini

Award season may be winding down, but our team’s momentum is heating up! We’re proud to share that our work on a national winterization campaign earned recognition across three leading public relations award programs: This campaign centered on a simple but powerful goal: to help homeowners protect their homes, maximize comfort and manage energy costs during the cold-weather months. Through

In September, CEDIA Expo brought thousands of leaders in the smart home industry from around the world to Denver, Colo. As the global trade organization for the smart home technology industry, CEDIA provides training, certification, resources and networking opportunity for its members – and this annual event continues to serve as a celebration of the growing industry. At this year’s

To highlight its largest-ever line-up of new products, our client Trex Company wanted to do something special. Instead of a broad-stroke press announcement, the outdoor living leader invited key trade media to its facilities in Winchester, Va., to experience the innovations firsthand. The response was extremely positive – and immediate. Within weeks, we coordinated onsite visits with groups of editors