PR

Taking on an internship is a great opportunity to get a feel for a company or industry early in your career. Nothing can replace real-world experience! But when disruptions occur, such as our current global pandemic, flexibility will become your greatest asset. As an intern, it’s your job to be curious. Transitioning your internship from in-office to remote is a

Navigating the present coronavirus crisis means working through the unknown every single day. Part of our jobs as PR professionals is to anticipate the unexpected and prepare appropriate messaging for the given context, but how do we ensure our focus remains on problem solving and not selling during a crisis? How do we manage existing campaigns without being insensitive, and

This article was first published on Furniture World.  It’s no surprise that the COVID-19 pandemic has ignited increased interest among consumers in their homes. As most of us are spending much more time at home, we are seeing and experiencing our homes in news ways and finding ourselves with extra time to tackle improvements from DIY projects to major renovations. With that in mind, now is an ideal time to position relevant brands in

PR professionals know that when it comes to pitching regional magazines it takes a customized approach to grab a reporter’s attention. While the pitch on its own may be interesting, it must have a local angle to make it relevant. Our team has recently found success generating spring placements for outdoor living leader Trex Companyin a number of regional media