PR

February 6, 2020

What Happens in Vegas: Highlights from the Trex Booth at IBS 2020

Contrary to popular opinion, what happens in Vegas doesn’t always stay there – especially when you play your PR cards right. With a combination of strategic media outreach, well-timed social content and an in-booth appearance by a special celebrity guest, the LCWA team helped longtime client, Trex Company, hit the jackpot at this year’s International Builder’s Show(IBS). One of the
February 4, 2020

How Mentorship Impacts Work Culture

Work culture can be a key aspect for enjoying your job. Joining a culture that fits your needs can make or break how easy it is to get up in the morning and head off to another day at the office. Everyone’s “must have” list when it comes to office culture may look a little different, but as a young
January 28, 2020

Highlighting Client Expertise with Bylined Articles

At LCWA, we’re all about providing superior client service — so, of course, we’re not satisfied until our clients are rightfully positioned and maintained as industry leaders. We’re also always looking for effective ways to increase brand awareness among their target audiences, One of the most effective ways to do this is by securing opportunities for clients, whether B2B or
January 23, 2020

PFF Position Becomes Front-Page News

Last year, our client, the Pulmonary Fibrosis Foundation (PFF), issued a position statement warning patients and providers against the dangers of unregulated stem cell therapies that often promise miraculous results but come with significant health risks. We pitched the statement to national media, and were happy to connect PFF’s Chief Medical Officer, Dr. Gregory Cosgrove, with a Washington Post reporter