February 25, 2019
We can finally feel our feet after CES…aka The World’s Largest Consumer Electronics Show (show…show…show, is there an echo in here?). But joking aside, LCWA pulled out all stops to ensure that First Alert was recognized on this global stage of innovation for taking safety and security in connected home technology to the next level. This year, First Alert launched
February 18, 2019
First Alert Partners with Departments and Universities Nationwide in Town/Gown Program
To raise awareness about campus and community fire and carbon monoxide (CO) safety, LCWA worked with First Alert to host the second annual Town/Gown Fire Safety Community Service Project in partnership with Campus Firewatch and the Michael H. Minger Foundation. The Town/Gown project aims to raise awareness by engaging local fire departments, universities and students. Learning fire safety by doing
February 13, 2019
Lessons Learned as an Intern
We have been lucky to have Derek Baker as our LCWA intern this winter. Here, Derek outlines some of the things he has learned from the experience. Over the last few months, I have had the opportunity to work as an intern at LCWA. I learned valuable lessons regarding public relations and what it means to be part of a
February 4, 2019
LCWA and AASM Help Americans Tackle Sleep
Chronic sleep loss and sleep illness are big problems in America with nearly 30 million adults afflicted with sleep apnea. To help further educate the community about this growing epidemic, the LCWA healthcare PR team helped long-time client the American Academy of Sleep Medicine (AASM) create and launch two new national public service announcements (PSAs). To start, we enlisted AASM
