March 24, 2017
Spring finally sprung this week, although we are off to a cold start with blustery winds. With more and more reasons to be anxious when watching the news, here are my favorite finds from this week: GIF Marketing – No matter how you pronounce the word, GIFs are increasingly popular and Tenor, the company who created the GIF keyboard, has
March 17, 2017
Politics and Pandas
With the new American president using Twitter as a platform and social media becoming an increasingly more important channel for civic engagement, posts and tweets this week took a political bent. But – there also were lots of lovable pandas. Here are my favorite finds from this week: Hate Speech Police – In advance of its 2017 elections, Germanyhas drafted
March 16, 2017
Boise Paper Sweepstakes Looks Brilliant with 2017 Resolutions
The Boise Paper “Make Your Bright Ideas Look Brilliant” campaign is building awareness for the bright, high-quality Boise POLARIS® Premium paper line. To complement this campaign as well as drive customers to purchase Boise POLARIS Premium paper, LCWA held an online sweepstakes asking consumers how they would “look brilliant” at work and beyond in 2017. As expected, this question generated
March 13, 2017
Electrolux Masterpiece Food Processor is the “Best of the Best”
Awards season isn’t just for Hollywood’s finest, and LCWA is excited to congratulate our client, Electrolux, on its recent “Best of the Best” Gold Award win at the Housewares Design Awards. The Electrolux Masterpiece Food Processor brought home the award by wowing judges with its innovative and uniquely tilted design, which creates better tasting mixtures and a more consistent blend.