PR

January 7, 2017

Favorite Finds

Now that we are a few weeks into the new year, you may have thought all of the year end wrap-up type lists were over. Not yet. This week we are getting nostalgic:  The Obamas’ last week in the White House– This week we close yet another chapter of our nation’s history, as the Obamas pack up their things. In
January 6, 2017

Favorite Finds

As 2016 became 2017, it was a time for reflection, wrap-ups, changes and predictions for the new year. When the chili is too spicy…Wendy’s is getting reactions both hot as a patty fresh off the grill and cold as a frosty to its new Twitter “attitude,” as it appears to have given its social media team carte blanche to tweet
December 6, 2016

Trex Takes on the Big Apple

LCWA and client Trex Company, the world’s largest manufacturer of wood-alternative composite decking, recently took the Big Apple by storm to meet with top-tier shelter, design and lifestyle magazines. During a whirlwind two-day media tour in New York City, we met with editors and staff writers from 14 different publications. An annual initiative designed to keep Trex top-of-mind with editorial
November 23, 2016

Favorite Finds

It was a short week but one full of interesting reads.  The Fake News Battle is On. Remember when The Onion and “Daily Show” were the only “fake news” outlets around? There has been a rise of fake news publications. Both Facebook and Google announced policies to restrict those outlets on their networks.  Black Friday Madness. The holiday shopping season