PR

March 3, 2017

Just Blame It On The Accountants

Pretty embarrassing yet exciting ending to the Oscars last weekend with #envelopegate! Well here is a smorgasbord of interesting tidbits to get you through the potentially less exiting weekend coming up:   Where’s the permission slip?!?!? Remember those amazing school field trips to different museums where you got to run around, learn things and not be in class? Well a national push
March 2, 2017

Snow Joe Clears the Snowy Path to Success

Smack-dab in the middle of Chicago, we here at LCWA know a thing or two about snow. LCWA recently worked with client Snow Joe to launch the first cordless two-stage snow blower powered by lithium-ion batteries. The winter program targeted top outlets across the United States and Canada, touting product attributes like ease-of-use, tech innovation and power while still being green
March 1, 2017

Electrolux Brings Counter Couture to “Today”

This week, nearly 2 million “Today”Show viewers learned how they could become Michelin-worthy chefs in the comfort of their own kitchens with client Electrolux’s Masterpiece Blender and Masterpiece Immersion Blender. Host Kathie Lee and guest-host Jenna Bush Hager promoted the products’ innovative features and sleek designs as part of the recurring “Give It Away” segment, on which Electrolux was previously
February 24, 2017

Hot Topics for Warm Weather

Following a week of record-high temperatures across the US (especially here in Chicagoland), here are a few of my warm and fuzzy headlines from this week! Instagram is Insta-changing. You heard that right, Instagram unleashed, yet again, another update. This update may be the most significant yet, next to the first video update and changing the logo of the photo-sharing app.