February 22, 2017
As the saying goes, a satisfied customers is the best business strategy. With that in mind, LCWA recently worked with Trex to harness the power of its happy deck owners through the #MyTrexDeck sweepstakes. This multi-channel social promotion served two main purposes – to encourage warranty registrations among Trex deck owners and to leverage them as brand ambassadors. The promotion
February 17, 2017
Favorite Finds
What a week! From Valentine’s Day and Singles Awareness Day (S.A.D.), to sweet treats, business chatter and so much more, I sifted … Here are some of my favorite finds from the week. What is a pangolin? – Google’s Valentine’s Day doodleshelped promote awareness of this endangered species, which happens to be the world’s only scaly mammal. Dulce de leche?!
January 13, 2017
Favorite Finds
The New Year is in full swing, and despite the onslaught of political information and opinions dominating the newsfeeds, we managed to find some interesting non-politics-related info worth noting. Try to explain this in 140 characters or less: Twitter announced that it is shutting down its Dashboard app, which was released just six months ago. Dashboard was designed to help
January 7, 2017
Favorite Finds
Now that we are a few weeks into the new year, you may have thought all of the year end wrap-up type lists were over. Not yet. This week we are getting nostalgic: The Obamas’ last week in the White House– This week we close yet another chapter of our nation’s history, as the Obamas pack up their things. In