PR

Our client First Alert is well-known for safety products like smoke alarms, carbon monoxide alarms and fire extinguishers – it is the most trusted name in home safety, after all! The recently launched Onelink by First Alert portfolio of connected home products continues that legacy of safety and innovation, and the First Alert LCWA team is now in the throes

As winter finally rolls into Chicago with flakes, flurries and a rush of holiday shoppers, here are my favorite finds from this week! Pantone’s Color of the Year for 2016 – As we prepare to deck the halls, Pantone has announced their color of the year for 2016. And this year they have chosen two: Rose Quartz and Serenity. Pantone

Happy Thanksgiving! It’s an abbreviated week for LCWA, but we still had time for some favorite finds. Here are mine for the week. Now you see it, now you don’t– Facebook is reportedly testing Snapchat-type disappearing messages with its users in France, Mashable reports. More Facebook expansions – In its never-ending quest to be the one social media platform that

It’s a dangerous scenario that is, unfortunately, all too common – a homeowner deliberately deactivates a sounding smoke alarm and leaves the device disabled, opening up the entire household to a high risk potential for undetected smoke and fire. During October’s Fire Prevention Month, First Alert and the LCWA PR team encouraged homeowners to “double team their safety” by updating