Social Media

Leading up to and throughout the months of summer, healthy living is a popular topic among many who want to up their exercise regime and be more conscious of eating habits. While striving for a healthier lifestyle is a positive thing, it’s often difficult to achieve – especially if you work a full-time job! For this reason, we deployed the

Photo courtesy of Tonda Thomas Media relations is a foundation of healthcare PR and an expertise of ours at LCWA. So when our Dyspraxia Foundation USA client asked us to generate media coverage for its Facebook Live event with actress Leigh-Allyn Baker, we were up for the challenge. In fact, we secured a five-part story on People.comfeaturing an interview with

Building a deck can be overwhelming but, in 2016, Trex set out to make things easier by introducing online tools to guide users through the deck planning process. L.C. Williams & Associates led PR and social efforts to engage consumers and drive them to key resources on the Trex website. The “Trex Makes It Easy” campaign combined proven PR methods

The Boise Paper “Office Life” social media and digital marketing campaign was designed to help Boise Paper foster awareness and engagement across its social media channels and develop advocates among professionals and consumers. Our approach consisted of rotating monthly business themes driven by social media content, online events and influencer partnerships. Prior to launching the campaign, LCWA conducted a detailed