Social Media

Today’s world of public relations is growing rapidly, extending far beyond traditional media relations and writing press materials. Working with social media influencers to share their stories and integrate our clients’ brands into their lives has become a large part of what we do as PR professionals. That’s why, for our longtime client Electrolux, we established an influencer program spanning

Our client, Boise Paper, partners with many organizations to make a positive impact on the community. The company works with the General Mills Box Tops for Education™ program to help students and parents across the country earn money for their schools to purchase essential items, such as books, art supplies, sports equipment, instruments and more. As the exclusive office paper

Introducing New Alexia Premium Vegetable Side Dishes Amid busy lives and hectic schedules, families continue to seek ways to simplify their lives, especially in the kitchen. But simple doesn’t have to mean tasteless. Alexia Foods, a line of premium, frozen potatoes and all-natural side dishes, has introduced six new Alexia Premium Vegetables Sides. Flavors include: Cauliflower Risotto with Parmesan Cheese

LCWA recently won three IABC Chicago Bronze Quill Awards for our programs for Trex and Boise Paper, as well as our American Academy of Sleep Medicine “Sleep Recharges You” campaign, which was designed to promote the importance of healthy sleep among teenagers.  The #SleepRechargesYou campaign was driven by a 2016 study by the CDC showing that more than two-thirds of high