Social Media

To celebrate the start of the school year and thank teachers for their dedication to students throughout the country, LCWA helped client Boise Paperdevelop a month-long, digital campaign that would thank teachers across America for their role in educating children. The campaign consisted of three key components – a social media program, blogger partnerships and a sweepstakes. The month-long social

LCWA client Boise Paper has been manufacturing and distributing high-quality paper in the United States for decades, and now their story is more widely accessible to the public. This spring, LCWA wrote, coordinated and produced a series of three videos for Boise Paper to help the company shine a spotlight on its paper making process, its people and the role

When our client Snow Joe + Sun Joeannounced that it wanted to do its biggest giveaway yet – two trips for two to any SUNNY or SNOWY destination in the U.S., we knew we had to go all out with a full social blitz to promote this epic sweepstakes. One of the trips was to be given away on site

Although the Sun Joe social community is regularly active and engaged on Facebook and Twitter, the LCWA Sun Joe team has trumped that success with daylong social campaigns that tie to a seasonal activity. These 24-hour blitzes greatly increase reach and engagement – and they were done without spending a dime in ad dollars. Recently – two of these days