April 13, 2021
It’s no secret that influencer marketing is on the rise. In 2019 alone, brands spent a whopping $8 billion on influencers by way of sponsored posts, long-term partnerships and commission. Whether you frequent YouTube and Facebook or prefer Instagram and TikTok, you’ll surely find yourself as a target of influencer marketing and may not even know it. However, as PR
March 30, 2021
Pulmonary Fibrosis Foundation Starts 2021 with Massive Media Month
We helped our client the Pulmonary Fibrosis Foundation (PFF) bring awareness to the devastating lung disease affecting more than 200,000 Americans with a total of over 92.6 million impressions garnered in January. Below are a few stories and highlights from coverage secured throughout the month using a multifaced media approach. Feature Stories Drive Awareness A byline article by Dr. Sonye
February 23, 2021
Trex Leverages Influencer Dream Deck to Garner Consumer Coverage Amidst COVID-19
We work with our client, Trex Company, to fill the media pipeline with relevant and inspiring outdoor living content throughout the year. Keeping the brand top-of-mind among homeowners, while reinforcing the brand’s position as a leader among trade professionals, our PR program equips media with outdoor living ideas, approachable DIY tips and aspirational imagery. An integral component of our program
February 2, 2021
Celebrities Give the Gift of Outdoor Living to Deserving Friends
It’s never too early to begin planning for outdoor living season and our client, Trex Company, is on the radar of many after being featured in two star-studded episodes of HGTV’s “Celebrity IOU.” Fans of the Property Brothers, actor Justin Hartley of “This is Us,” and Rainn Wilson, better known as Dwight Schrute from “The Office,” tuned in recently to