October 13, 2020
From September 14 to 20, the LCWA healthcare PR team helped the American Academy of Sleep Medicine (AASM) hold the inaugural Student Sleep Health Week. Amidst a back-to-school season unlike any other, the observance amplified critical messaging surrounding student sleep health, powered by expert spokespersons, influencers, partner organizations – and even Congress! We kicked off the campaign by obtaining newsworthy statistics with a survey of
July 29, 2020
Shifting Expertise from Office to Home During the Pandemic
When the COVID-19 pandemic took its grip on the world in March, office workers suddenly changed to a new “work from home” structure. Our client Boise Paper, which has carved out a social media niche as an expert on “Office Life,” needed to adjust its content and pivot messaging to better appeal to a drastically different workforce. To achieve this,
July 23, 2020
Global Partners Set the Tone for PR in ‘Era of Responsibility’
There’s no doubt that the public relations industry has faced new challenges during the global pandemic. Whether it be reduced marketing budgets, saturated media landscapes or decreased consumer engagement, PR pros have seized the opportunity to find creative communication solutions while strengthening brand authenticity. To stay up to date while navigating COVID-19 and heightened social activism, we’ve turned to the
July 17, 2020
Five Tips to Prepare for a Successful Zoom Interview
The media landscape has shifted significantly in the wake of the COVID-19 pandemic. Instead of in-studio or in-person interviews, virtual interviews using videoconferencing tools like Zoom have become the norm. To prepare for success, below are five useful tips to make the most out of a virtual video interview: Secure your setting – Pick a quiet, well-lit spot to do