Social Media

Do you know what brand of paper your office uses? Is it recycled paper? If you’re not sure, you’re likely not alone. LCWA launched Boise Paper’s Dare 2 Compare influencer campaign with the goal of driving awareness for Boise® ASPEN® Recycled papers. Boise ASPEN has a number of differentiators, including a 99.99% Jam-Free® Performance Guarantee and its status as America’s

Using video is key to a successful marketing approach – especially if it’s live. Nowadays, we consume everything directly from our mobile phones, tablets or computers, bringing content right to our fingertips. And if you’re someone like me, who doesn’t have basic cable, I’m frequently livestreaming news and events online. According to Go-Global, by 2020, live streaming is expected to

When creating social content for a client, not all social media platforms should be used the same way. Each platform has different goals and audiences, so it is crucial that your content, social calendars and formats are created specifically for each. Follow these tips to help each platforms audience get the most out of your content:   Tailor your message. Instead

As part of its Paper with Purpose® promise, our client Boise Paper is committed to making a difference in the communities its customers and employees call home. And this year, Boise Paper is demonstrating that commitment through its ongoing support of the American Red Cross. This summer, Boise Paper joined other global brands to help raise awareness of the Red