January 29, 2013
Our client Electrolux has recently launched an exclusive technology that’s making life easier for vacuum owners, and we couldn’t be more excited to “roll” out the news to media! The company’s innovative Brushroll Clean Technology removes tangled hair from the vacuum’s brushroll with just the touch of a button – offering consumers a mess-free solution to the common problem of
January 25, 2013
Favorite Finds
Despite the cold temps here in Chicago, it was a hot week for social media. Following are some of the stories that caught my eye: Social Senators: NBC News reported this week that Twitter use by the U.S. Congress has hit an all time high with all 100 members of the Senate and more than 90% of the House of Representatives
January 22, 2013
In the Mix…Trex NYC Editorial “Deck-Sides”
Just in time to help with summer outdoor living projects, LCWA and Trex hosted a series of “deck-side” meetings in New York City. Over the course of two busy days, we met with 11 editors to show off Trex’s latest products – from decking to railing, furniture, lighting and pergolas – and brainstorm possible partnerships. Editors loved Trex’s inspirational imagery
January 18, 2013
Favorite Finds
It’s been anything but a slow week when it comes to sports PR. From Lance and Oprah to Te’o, there’s been plenty of reading and discussions to keep us busy. Luckily some other topics got through as well! The Te’o Hoax: Lots of great stories out there about Manti Te’o and his role in the hoax of his “girlfriend’s” death.