August 8, 2014
There’s always news in the world of news – and social media. Here are some of my favorite finds from the past few days
- Media Industry Change-Ups – Media com
panies made news of their own this week, with the print properties of the Tribune Company striking off on their own as Tribune Publishing (leaving the parent company to soldier on as essentially a television business) while Gannett Co. – owner of USA Today – also announced a split of its print and broadcast businesses.
- PR Firms Take a Stance – Ten of the world’s biggest PR agencies have waded into the political waters by publicly stating that they would not work with clients who deny the existence of man-made climate change.
- We’re Watching Video Views – Since auto-play launched on Facebook last year, video consumption on the channel has exploded – in fact, it was just announced that twice as many people now watch videos on Facebook compared to just six years ago.
- Snapchat Welcomes Brands – Once wary of brand involvement, Snapchat – a relative newcomer to the social network scene – is not only embracing use by brands, but is actively selling itself to marketers
- PR Fail of the Week – A hotel in Hudson, NY, got a sharp lesson in PR when it earned a firestorm of negative headlines thanks to its online review policy – which fined guests $500 for posting bad reviews.