It was a great week in Chicago! Here were my favorite trending topics: #FlyTheW: There was huge build-up for the Cubbies’ convincing victory over the Bucs in the Wild Card Game – plus a cool hashtag emoji. Meet me in St. Louis. Holy PR: The #CoolPope’s historic visit to the states led to a nice PR boost for the Catholic Church.

The American Academy of Sleep Medicine (AASM) often is a resource on the topic of sleep for top media outlets across the country. We recently worked with CNN.com on a story about pulling all-nighters (which is not recommended by the AASM, for the record!). The story appeared as part of a back-to-school special report on CNN’s Snapchat Discover channel, a

What a week! Despite the seemingly non-stop coverage of the Supermoon Eclipse, the Pope’s U.S. visit, and the tracking of Hurricane Joaquin, there were a few other stories and events that made headlines this week. Here are a couple that caught our attention: Another Facebook Hoax: Don’t believe the latest wave of status updates. By copying and pasting a short

At LCWA we like our clients to “bee” the center of attention, and last month we helped our client Gel Bee do just that. Through Pinterest content curation, a Pinterest sweepstakes and promoted posts we helped Gel Bee increase its brand awareness and gain new followers. The Gel Bee team seeded gel pens and collected user-generated content (UGC) throughout the