January 11, 2016
LCWA built social buzz for the Eureka Brushroll Clean, the latest vacuum from LCWA client Eureka with a Twitter party for a key demographic for the vacuum – pet owners. The Eureka Brushroll Clean #PetCleaningUntangled Twitter party brought together Eureka, 14 bloggers and more than 600 participants to discuss cleaning methods and why the Brushroll Clean is the perfect cleaning tool for pet owners.After a week of LCWA-coordinated promotion, party participants published more than 12,600 tweets using #PetCleaningUntangled during the hour long party for an estimated 23.3 million Twitter impressions. Followers re-shared tweets from Eureka with key product messages more than 3,700 times.
For more information about LCWA’s social media capabilities and how we measure social media programs, please contact us.