January 18, 2016
Last month, the LCWA home products PR team helped to spread holiday cheer around the latest and greatest Electrolux cleaning tool – the Ergorapido Lithium Ion Brushroll Clean Xtra. With its stylish red paint job and powerful performance, what could be a better holiday helper? The #ErgoTheHolidays holiday program included a two-part Twitter campaign and blogger partnerships.
The campaign proved to be a success, with our Twitter sweepstakes sustaining user interaction over a two week period, and our Twitter party adding 1,600 tweets to the chatter! The blogger campaign also helped to share the cool features of the new Ergorapido and added more than 1 million impressions to the campaign. Overall, LCWA helped generate holiday buzz and nearly 10 million impressions for the Electrolux brand! That’s some festive conversation!
Didn’t get to use the new Ergorapido in your holiday home? It just so happens that it performs spectacularly on bare floors year-round. Find out more at: www.electroluxappliances.com