May 24, 2017
Did you know, that pancreatic cancer’s five-year survival rate is just seven percent? This is the lowest of all the major cancers, by far. LCWA is trying to help improve this statistic by assisting our new client, the Rolfe Pancreatic Cancer Foundation, in delivering and bringing awareness to the utterly important message of early detection. Rolfe is a leading Midwest institution with the mission to of being a catalyst for the early detection and ultimate cure of pancreatic cancer. We are excited to be working with them to help share and support this message. To do so, LCWA helped launch Rolfe’s very first PR campaign called Pancreatic Cancer: It’s Personal! On May 8, brand-new website tools were activated to help individuals “know you family” and “know your risk.” The website tools can be found at www.KnowMyRisk.organd the tools include a worksheet to be filled out with family members to discuss medical histories as well as providing access to genetic counselors across the country. A press release was distributed to key Midwest outlets to educate individuals about early detection, its benefits and the new online assets.
In addition to the website and media launch, LCWA created social media content on Facebook, Twitter and Instagram to support the media initiatives. The content displays pancreatic cancer statistics and information about the online tools in a lively and engaging way. The goal of ramping up Rolfe’s social media channels is to continue the support of the message of beginning a path to early detection in order to elevate the survival rate of pancreatic cancer. We look forward to continuing our work with Rolfe by spreading this important message to as many people as possible and raising awareness for the early detection of pancreatic cancer.