When diving into complex topics, expertise can go a long way. And with trade media, bylined articles are a great way to demonstrate expertise. Our LCWA healthcare PR team recently coordinated two bylined articles for the Urgent Care Association of America (UCAOA). To educate healthcare providers on how urgent care centers and other on-demand options can serve as alternatives to

From celebrating our nation to celebrating our city’s food, this week was filled with festivities, festivals and fans alike. Here are some of the highlights that caught our eye. HBD USA: Ending the extended weekend on a high note, America celebrated her 241st birthday on Tuesday. Cities across the nation celebrated with extravagant fireworks displays, a traditionthat started in 1777

League, a Canadian digital health and wellness start up, has major plans for U.S. expansion, and we’re pleased to welcome the company to the Windy City as both a neighbor and LCWA client! Backed by a $25 million investment – one of the largest in Canadian start-up history – League is putting down roots in Chicago and has selected the

This past week officially kicked off the summer season and the Internet was abuzz with hot topics. Here are my favorite finds from this week: Improve Your Selfie Game– In honor or National Selfie Day this week, a new study revealed people respond more favorably to selfie images where the subjects had adopted one specific pose. Namely, they had tilted