March 3, 2020
Multi-cultural marketing is no longer a niche business, as the U.S. consumer market continues to grow in diversity. For instance, one in six Americans claim Hispanic origins. Headquartered in Chicago, the 5thlargest city by Hispanic population, LCWA knows the importance of reaching this critical and fastest-growing audience segment.Our team takes pride in knowing and understanding the local Hispanic media. So, when our client the Pulmonary Fibrosis Foundation (PFF) wanted to highlight a bilingual volunteer, Jose Vazquez, who is a pulmonary fibrosis patient and advocates for more awareness of this serious lung disease, we knew NBC/Telemundo’s local program “Marcando La Differencia” (“Making a Difference”) would be a perfect fit. For this particular project, we worked with the Telemundo team to tell Jose’s compelling story. The segment aired on both NBC and Telemundo. You can watch the full segment here.