January 22, 2024
Pros and DIYers alike have long been using complex, two-part foam spray systems that are difficult to set up and challenging to use, which is why our client, DAP, decided to transform spray foam application with the introduction of the first of its kind 1-Component broadcast spray foam: Wall & Cavity Foam with Wide Spray Applicator. The new product sprays like 2-Component foam while air-sealing and insulating without mix ratio concerns, making sealing air gaps and cracks virtually effortless and changing the game when it comes to spray foam application.
Our team invited media to preview Wall & Cavity Foam earlier this year at the International Builders’ Show, so when it came time to pitch on launch day, we had already generated interest and buzz for the product. Through targeted media mailers with samples of the Wall & Cavity Foam, press release distribution, and strategic media outreach, our team generated more than 272 million impressions for the product in the first month after its official launch. To date, key media coverage has appeared in Extreme How-To, For Construction Pros, and Walls & Ceilings.