July 16, 2024
In June, we had the privilege to attend the annual SLEEP meeting, the premier clinical and scientific conference in the sleep field, in Houston to support our client, the American Academy of Sleep Medicine (AASM). SLEEP brought together more than 5,000 sleep medicine physicians, advocates and academics to discuss the latest breakthroughs in sleep medicine, and sleep and circadian research.
Our team worked with the AASM to highlight and pitch 18 research abstract press releases to consumer and medical trade media, highlighting topics including the relationship between sleep health and loneliness, melatonin use among children in foster care and the benefits of CPAP for patients and their partners. In addition to our outreach campaign, we managed the press room in Houston and worked with journalists on the ground to coordinate spokesperson interviews throughout the conference.
In total, media coverage generated nearly one billion impressions across online and broadcast trade and consumer outlets, with placements in the New York Post, NeurologyLive, U.S. News and World Report, McKnights Long-Term Care News, The Atlanta Journal Constitution, Sleep Review, The American Journal of Managed Care and MSN, among others.
Most notably, we coordinated an in-person television segment with Shern-Min Chow of KHOU-TV in Houston, where she walked the exhibition hall to meet vendors and spoke with two AASM board members, Dr. Emerson Wickwire and Dr. Fariha Abbasi-Feinberg, about, “the state of sleep.” The story ran on broadcast and online, driving significant local coverage during the event.
We are honored to work with the AASM to promote the importance of sleep health and elevate emerging research in the field for consumer and trade audiences, alike. We look forward to a successful meeting next year, for the SLEEP conference’s 50th anniversary in Seattle!
To learn more about the AASM and “the state of sleep,” click here.