July 27, 2022
While we’ve all heard woes of Fido taking up too much mattress space, it turns out Americans don’t mind snuggling up with their furry friends at bedtime. In February 2022, the American Academy of Sleep Medicine (AASM) commissioned a survey of more than 2,000 American adults to identify noteworthy statistics about sleep habits, and insights about sleeping with pets generated substantial buzz.
According to the survey, almost half (46%) of Americans say that they sleep in the same bed with a pet. And for most, it’s not impacting their sleep in a negative way. In fact, only one-fifth (19%) of those who sleep with a pet say they sleep worse with them in bed.
To emphasize these key statistics, we released the news around Pet Appreciation Week, June 5-11, to highlight how to ensure healthy sleep – with or without your pawed pal.
The story proved to be of significant interest among media, airing in 85 local TV news segments and earning syndicated pick-up from HealthDay, the world’s largest health news syndication outlet and content creator. As a result of our outreach, we generated a total of 97,900,691 impressions across 245 placements.
To read more about the AASM, visit www.aasm.org/.