March 14, 2018
Click, clean and go! That was the mantra echoed by one of the nation’s leading floor care innovators, Rejuvenate, during the 2018 International Home + Housewares Show in Chicago.
LCWA helped client Rejuvenate debut its Click n Clean™ Multi-Surface Spray Mop System to both media and show attendees. Unlike ordinary mops, the new Click n Clean combines the proven cleaning technology of Rejuvenate’s floor cleaners with a revolutionary mop that transitions from dusting to scrubbing and cleaning with ease. From hardwood and laminate to tile, grout and even carpet, the Click n Clean mop system offers the ultimate flexibility for cleaning tailored not only to your home’s floors, but to your cleaning style.LCWA arranged on-site product demonstrations and touted key product attributes to more than 15 attending media and bloggers. The effort was the first of a multi-faceted media relations campaign focused on driving brand awareness and trial leading up to the product’s on-shelf debut at The Home Depot in May.