Last month, Chicago fitness bloggers got up close and personal with the tremendous capabilities of the Life Fitness Synrgy360 functional training system.  LCWA coordinated a fitness class to give these local bloggers a firsthand view of the revolutionary system, which is a perfect fit for the top fitness trend for 2014, high- intensity interval training (HIIT).  Held at The University

Everyone is busy with the hustle and bustle of the holiday season – and social media is no different! Below are some of the stories I found most interesting this week:  Year of the Hoax – Pace Picante was in the spotlight when a comedian posted a Twitter exchange with the brand’s handle, @Pace_Foods. The social exchange got a lot

With the holiday last week, it was quiet. So we took the opportunity to turn our attention to next year – what new trends are appearing and how can we implement them into our client work?  Here’s a quick look at what we dug into this week: 2014 Marketing Strategies – Social Media Today did a great recap of statistics

Drumroll please! After a three-month, tiered Facebook contest, Eureka today announced the winner of its “The Most Powerful Experience” contest, with a little help from LCWA. The premise of the contest was simple: Eureka showed fans a power-packed moment for the new Eureka AirSpeed ULTRA vacuum as it held up a 3,000 Mazda Miata, and then asked fans to share