Sure – you probably have smoke alarms, but when was the last time you actually tested them? Can you remember when they were installed? That’s what we thought. October is Fire Prevention Month, and to mark the occasion, we’re helping our client First Alertspread the word about the importance of testing smoke alarms and replacing them, if necessary. In addition

The weather may be getting cooler, but social media always stays hot! Here are just a few of our favorite stories we found and shared via @LCWATeamthis week. Private Facebook Messages: The week started off with Facebook fans getting up in arms about the possibility that private messages from 2009 and before were being published on Timeline for all to

Our Snow Joe team has been hard at work pitching the company’s latest, innovative winter weather product – the Snow Broom. With long lead magazines wrapping up winter issues, LCWA has been hitting the phones to editors about this must-have tool for consumers. We sent product samples for testing to multiple national and regional long-lead publications. Additionally, we’re coordinating several

Never a dull moment in the Twitterverse, here are a few of our favorite stories we found and shared via @LCWATeamthis week! Let’s Get Visual: Infographics are all the rage – learn 7 steps to create an awesome one.   For Your Review: Don’t trust every social media review you see – experts estimate 10-15% may be fake by 2014. Too