Recent insights from LCWA

As we dug out from another major snowstorm in Chicago this week, the social media world was filled with inspirational stories, major Facebook changes and some mind-boggling facts about the Internet. Here are a few of our favorite stories this week: Face-Lift at Facebook. Facebook announced the first major changes to its news feed since it launched in 2006. The

We recently secured a cover storyin “For the Record” magazine for client Pyramid Healthcare Solutions, a leading provider of revenue cycle management services.  A Pyramid executive was quoted throughout the article that focused on the divide between coding curriculums and the criteria hospitals seek in new coders. The publication covers the healthcare information industry, and the prominent placement brought attention

It was a week of highs and lows in the media world. It began with a rare apology from The Onion after an Oscar misstep, continued with a big milestone for Instagram and ended with mystery meat crisis. Here are some of our favorite from the Twitterverse this week: Social Media’s Big Night: The stars weren’t the only ones on the edge of

LCWA helped Eureka pique interest and start conversations about its newest vacuum launch with with a unique “teaser campaign.” Inspired by the product’s unique selling proposition, the “Size Isn’t Everything” teasers previewed the new lightweight, yet powerful, Eureka AirSpeed ONE vacuum. Posted to the Eureka website, social media channels and mailed out to media as postcards, a series of nine teaser images