March 14, 2013
To shine a spotlight on its new “Engineered Artistry” marketing campaign, our client Trex brought together two experts in their respective fields, culinary artist Tyler Florence and landscape architect Lisa Switkin. As part of the new campaign, launched for the 2013 decking season, Florence and Switkin appear in a video that explores why these two elements – engineering and artistry
March 13, 2013
In the Mix…Contigo Makes a Splash with No-Spill Cups at the 2013 International Home & Housewares Show
Last week, LCWA helped new client Contigo®, a leading producer of innovative water bottles, travel mugs and kids cups, create a no-spill “splash” at the International Home and Housewares Show. The Chicago-based company, which is known for spill- and leak- resistant beverageware for on-the-go consumers highlighted new innovations, as well as the company’s popular Contigo AUTOSEAL™ and AUTOSPOUT® collections, to
March 8, 2013
Favorite Finds
As we dug out from another major snowstorm in Chicago this week, the social media world was filled with inspirational stories, major Facebook changes and some mind-boggling facts about the Internet. Here are a few of our favorite stories this week: Face-Lift at Facebook. Facebook announced the first major changes to its news feed since it launched in 2006. The
March 4, 2013
In The Mix…A Matter of Record for Healthcare Client
We recently secured a cover storyin “For the Record” magazine for client Pyramid Healthcare Solutions, a leading provider of revenue cycle management services. A Pyramid executive was quoted throughout the article that focused on the divide between coding curriculums and the criteria hospitals seek in new coders. The publication covers the healthcare information industry, and the prominent placement brought attention