June 13, 2012
Father’s Day is just around the corner, and to help celebrate Dad – and spread the word on safety – we’re helping our client First Alert conduct its “Dad is #1” sweepstakes on Facebook. For this contest, we’ve once again teamed with Duracell, requiring contestants to “like” both companies’ pages to enter. These co-branded efforts have been successful at building the
June 11, 2012
In the Mix…Steve Kaplan on ABC’s “Secret Millionaire”
Our newest client, Steve Kaplan, will be featured on an upcoming episode of ABC’s hit series “Secret Millionaire.” The best-selling author, renowned business speaker and successful entrepreneur will travel from his home in the suburbs of Chicago to the Windy City’s South Side neighborhood to work with three organizations making an impact in the community. Throughout this experience, the Secret Millionaire
June 8, 2012
Favorite Finds
You really do learn something new every day – especially if you’re keeping an eye on your Twitter feed! Here are some stories that made us stop and think this week: Where’s the News? A PR News/PRWeb survey finds that 19 percent of press releases don’t have a specific objective. Twitter Knows When You Sleep: The New York Times reports
June 7, 2012
LCWA Receives PRSA Skyline “Awards of Excellence”
This week, the LCWA team attended PRSA Chicago’s annual Skyline Awards, honoring the best campaigns in Chicago public relations. In this very competitive field, we are honored to be recognized with two “Awards of Excellence” for two 2011 campaigns: The First Alert team won for the “Breathe Easy, California” legislative campaign in the public service category. Snow Joe cleared the way for