January 12, 2012
Electrolux made history this week with the appointment of the company’s first Chief Design Officer, Stefano Marzano, a prominent and renowned design industry leader. The LCWA team helped introduce Marzano to top-tier U.S. business and design media and quickly secured interviews for the new CDO. The introduction not only highlighted this new role within the company, but also marked Electrolux’s
January 6, 2012
In the Mix….First Alert’s “High Five” Sweepstakes
As part of a larger campaign to increase carbon monoxide (CO) awareness and legislation, we recently launched a “High Five” Facebook sweepstakes for First Alert in honor of two states that have had CO alarm laws in place for five or more years – Illinois and Massachusetts. The LCWA team has created a fan-gated sweepstakes, asking consumers across the country
January 3, 2012
In the Mix…Everest Graduate Provides New Years Inspiration
Need some inspiration for your New Year’s resolutions? Look no further than Anthony Phillips. As a professional NFL football player, Phillips seemed to have it made, until a series of debilitating injuries sidelined his dream. With no safety net or backup career, Phillips fell on hard times and depression – until he decided to take his life into his own
December 27, 2011
In the Mix…The Bulls “Paint the Town” at Northbrook Court
Tipping off the 2011-2012 basketball season and a “BIG things are coming” campaign, the Chicago Bulls greeted fans last week at our client General Growth Properties’ Northbrook Court. The LCWA team was on hand to help media in attendance capture the Bulls’ players while they met fans, signed autographs and posed for pictures. Starting at 6 a.m., fans filled Northbrook