September 20, 2011
Congratulations to our client, the Paramount Theatre in downtown Aurora, for last Friday night’s wildly successful opening night for My Fair Lady, the first production in the company’s bold new Broadway subscription series. Chicago Tribune theater critic Chris Jones raved My Fair Lady is “a very auspicious debut for the Paramount…For those who live in this area and want to
September 12, 2011
In the Mix…Time to Get Organized
Following Labor Day, much of the country begins transitioning from summer to fall by storing bikes, lawnmowers and garden tools away for the season. To help homeowners clean out and organize their garages in a safe and functional way, our client The Lehigh Group, maker of Crawford -branded garage and home workshop organization products, proclaimed this Saturday, Sept. 10, as
September 9, 2011
In the Mix…Electrolux Design Lab
One of our favorite projects each year is promoting the Electrolux Design Lab competition. This year’s theme, “Intelligent Mobility,” challenged design students from around the world to create home appliance concepts that could conceivably exist with current technology. Yesterday, the top winners were revealed and the U.S. finalist, Matthew Schwartz from Long Beach, Calif., won the People’s Choice Award (taken
September 7, 2011
The Role of Focus Group Moderators
Moderating a focus group is no easy task – it takes a lot of training, preparation and skills practice. Focus group moderators are charged with gathering opinions, feedback and thoughts from people in order to help understand a specific issue or topic. Here are some essentials for leading a successful focus group. Create a comfortable environment. Moderators must create an