Recent insights from LCWA

Featured image for “First Alert Secures Coverage for Summer Grilling Safety”
July 31, 2023

First Alert Secures Coverage for Summer Grilling Safety

With summer in full swing and the aroma of sizzling barbecues filling the air, it’s clear that grilling season has arrived. Gathering with friends and family for outdoor cookouts is an exciting part of the summer experience. However, it’s important to prioritize safety to ensure a memorable and incident-free grilling season. According to the Consumer Product Safety Commission, there were
Featured image for “The Hybrid How-To: Mastering Work in a Hybrid Environment”
June 28, 2023

The Hybrid How-To: Mastering Work in a Hybrid Environment

The Covid-19 pandemic transformed the work world, ushering in an era of remote and hybrid work settings. Hybrid work has created flexibility rarely offered before, yet with all new things, it takes time and effort to master. If you find yourself transitioning between two (or more) “offices,” following is a list of tips to help you make the most of
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June 21, 2023

How to Support Sales During a Client’s Peak Selling Season

For our team at LCWA, outdoor living season starts well before spring and summer. We begin putting media strategies together months in advance to make sure our home and housewares clients are front and center during this prime commercial period for their products. As with everything in PR, being ahead of the curve is key to success! For our client
Featured image for “Making an IMPAC-T with Communications”
June 6, 2023

Making an IMPAC-T with Communications

In the course of our work, we have the opportunity to learn about many industries. Over time, we become experts on technical aspects of many different businesses and organizations. It’s particularly interesting when that expertise leads to opportunities to speak about communications more generally. Recently I have had the pleasure of working alongside a team of experts organized by the