Recent insights from LCWA

June 26, 2018

Award Spotlight: Flooring Trade Media with Ecore

It’s easy to fall into the trap of thinking only the biggest budget, out-of-the-box campaigns can win awards – but that’s not always the case. Despite being a 147-year-old leading producer of performance commercial flooring, Ecore had minimal visibility in industry trade publications – a vital conduit to its key audiences of facility and commercial design specifiers. Best-known in the athletic
June 22, 2018

Social Scoop: Instagram TV, Soccer Induced Earthquakes and High-Heel Marathoning

The mix of trending topics this week runs far and wide. The “official” first day of summer flew by in a rainy disguise, and national #SelfieDay came and went right along with it. Here’s the social scoop for the week:  Instagram announced its newest app, IGTV, or Instagram TV. It’s only in the early stages of its launch, and many
June 19, 2018

Paths to Leadership: Transitioning to Supervisor Seminar

Recently, a few members of our Chicago PR team participated in a National Seminars Training workshop called, “How to Successfully Make the Transition to Supervisor,” where we got an introduction on navigating the world of management. The day-long seminar offered great insight on how to build rapport with colleagues, encourage employees to take initiative and key habits that define every
June 15, 2018

Media Game Changes & Critters

Major media announcements and adorable animals were trending Twitter topics this week. Here are some highlights from around the internet last week: Social Star – The social media sensation this week was a raccoon who scaled a 23-story building. If you lost sleep over #MPRraccoon, you can stop worrying; He’s been released back into the wild. After his brave urban