B2B

Last month, our client Weil-McLain attended the 2018 International Air-Conditioning, Heating and Refrigeration (AHR) Expo here in Chicago, where more than 65,000 industry representatives gathered to get the scoop on the latest tools and technology in the HVACR industry. Thanks to some proactive outreach and diligent booking efforts from our B2B PR team, Weil-McLain entered the 2018 AHR Expowith a

In PR, attention to detail and keeping all audiences in mind is vital to the success of any project – and whitepapers are no exception. We recently completed one such whitepaperfor our client Ecore, an innovator in flooring technology for commercial, athletic and residential facilities. The goal of the whitepaper was to introduce the important role sound-absorbing flooring materials play

LCWA recently helped client Ecore promote its selection as the exclusive provider of state-of-the-art ergonomic flooring for Hilton Hotels’ new revolutionary “Five Feet to Fitness” suites, a new wellness concept that brings more than 11 different fitness equipment and accessory options into the hotel room. Hilton’s Five Feet to Fitness concept aims to provide health and wellness-minded guests with the

When diving into complex topics, expertise can go a long way. And with trade media, bylined articles are a great way to demonstrate expertise. Our LCWA healthcare PR team recently coordinated two bylined articles for the Urgent Care Association of America (UCAOA). To educate healthcare providers on how urgent care centers and other on-demand options can serve as alternatives to